![]() Pabst, which was actually Pearl, bought Stroh and Lone Star came home to San Antonio in 1999, though it was brewed at the Pearl Brewery.īut … Texas, right? San Antonio, right? Well, not for long. of Detroit and brewed at the Schlitz plant in Longview until Stroh went out of business just three years later. The historic Lone Star brewery was shuttered and Lone Star was picked up by Stroh Brewing Co. The Lone Star brewery was still in full operation in the Alamo city, making wonderful beer (my opinion) out of San Antonio’s “Pure Artesian Spring Water.” This was aggravating, but not catastrophic. In a weird bit of foreshadowing, Olympia was acquired by Pabst in 1983, but Lone Star was split off and sold to Wisconsin-based G. Unfortunately, in the midst of all this fun, Lone Star was sold to Washington state’s Olympia Brewing Co. ![]() For the next quarter-century, Lone Star grew into the “National Beer of Texas,” culminating in the 1970s when the Lone Star shield was all but ubiquitous and the Giant Armadillo was prowling the highways.Īt various times during this era, Lone Star also made Brut beer and the low-calorie Lime Lager (take that, Bud Lime) as well as Lone Star Light. The Golden Age of Lone Star began in 1949, when Muehlebach bailed out and the Lone Star Brewing Co. ![]() Muehlebach brought back the Lone Star name for the brewery and developed a new “Munich-style lager beer” that would become today’s Lone Star Beer. In 1940, the brewery was acquired by the Muehlebach Brewing Co. It produced Sabinas and Travis beer until 1939, when the brewery briefly became known as the Champion Brewing Co. (with roots in the Sabinas Brewery in Monterrey, Mexico) built a new brewery in San Antonio in 1934. didn’t survive Prohibition, but the seeds were sown for a rebirth when the Sabinas Brewing Co. Instead (and this is kind of obvious), they brewed Alamo Beer. Until Prohibition struck in 1918, this brewery would emerge from a crowded field to compete with the San Antonio Brewing Association (Pearl) for control of the city.īut they didn’t make Lone Star Beer. was started in 1884 by … Adolphus Busch (this fellow has his hands all over Texas brewing history). Because Lone Star beer has not been Texas-owned (except for a brief span at the turn of the millennium) since Willie Nelson’s Fourth of July Picnic was a bad-tempered toddler. But if you’re going to put that on the label, then why in the holy hell would you not put “Since 1836” on “The National Beer of Texas”? It’s more likely that the “1845” refers to when Texas joined the Union. ![]() There’s no tangible connection between Lone Star Beer and 1845. The brand evolution focused on retaining elements of the brand that had strong iconic recognition, stripping away aspects that had been superfluously added in recent redesigns, and bringing back historical details through a modern lens.Quick, why does the label on today’s bottle of Lone Star Beer say “Since 1845”? “As one of the oldest breweries in America, brewing since 1884, there is no shortage of history to draw from. Means welcoming all to enjoy the best of Texas. With this new push and refreshed launch back into market, one can expect to be seeing a lot more of The National Beer of Texas, in the state and otherwise. The outcome is a comprehensive rebrand that encompassed evolutions of logos and secondary marks, color and type hierarchy, brand messaging, audience profiles, packaging design, new product launches, and out-of-home campaigns.” The brand evolution focused on retaining elements of the brand that had strong iconic recognition, stripping away aspects that had been superfluously added in recent redesigns, and bringing back historical details through a modern lens. ”As one of the oldest breweries in America, brewing since 1884, there is no shortage of history to draw from. Switch to ‘recalibrate their brand to honor their extensive history, but look to their future as well.’ Along with this refresh also comes a new extra-light lager in gold cans dubbed 24/7, that suggests imbibing of just that often, given it’s just 2.1% ABV (positioning itself in and odd place between N/A and table beers). Griffin Claw Brewing Co: The Gold Standard of Breweries Turns Ten ![]()
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